About #SMMStandards

Hello, and welcome to the new digital hub for posting, linking, sharing and commenting about social media measurement standards. If you want to show your support for these industry standards click on the button below:
Pledge Commitment to Public Relations Research Standards

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This site is the home of the #SMMStandards Coalition, established in fall 2011 as a unified standards development effort by the Institute for Public Relations (IPR), Council of PR Firms (CPRF) and the International Association for Measurement and Evaluation of Communication (AMEC) — and the #SMMStandards Conclave, which extended that effort into a cross-industry collaboration including Coalition members as well as the International Association of Business Communicators (IABC), Public Relations Society of America (PRSA), Chartered Institute of PR (CIPR), Federation Internationale des Bureaux d’Extraits de Presse (FIBEP), Global Alliance for Public Relations and Communications Management, Society for New Communications Research (SNCR), Digital Analytics Association (DAA) and Word of Mouth Marketing Association (WOMMA). Several clients have since joined the collaboration, including Dell, Ford Motor Company, General Motors, Procter & Gamble, SAS, McDonalds, Southwest Airlines, and Thomson Reuters.

In short, this site reflects the most significant cross-industry collaboration (11 industry associations and 6 leading clients) to develop and promote standards for measuring social media. Since fall 2011, association and client members have participated in a series of in-person meetings, conference calls and online collaboration to share their experiences and unify their perspectives across communications and marketing disciplines. The group has identified and committed to tackle six initial standardization priorities: Content Sourcing & Methods; Reach & Impressions; Engagement; Influence & Relevance; Opinion & Advocacy; and Impact & Value.

Standards will be mapped out in a four-stage process consistent with International Standards Organization (ISO) approaches: working group development –> discussion guide –> proposed interim standard –> approved industry standard, fueled by open industry feedback and comment throughout the process. The process is designed to be

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by broad industry input; promote fair competition; and compliant with anti-trust laws. Updates will be shared via this site and syndicated via Coalition and Conclave member sites for the broadest industry engagement possible. We look forward to your input and feedback!

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9 thoughts on “About #SMMStandards

  1. I’m studing the social midia and want be part of the mailling. Thanks.

  2. Im CEO of Imedia, a news monitoring and analysis company in Perú. We are Fibeb members
    My question is on how can I participate or getting involved in the construction of these standards? Is there something I can contribute from my market or from cases with clients? I’m very much interest in your work.

  3. Thank you, I have just been looking for info about this subject for ages and yours is the best I have came upon so far.
    However, what concerning the bottom line? Are you certain concerning the source?

  4. Im Geraldine Torres Brillantes, Communications Specialist from the Philippines, alot of my client here are development organizations, non government organizations and few corporate , We really want to know the process on how to compute the social media outputs here vis a vis the amount of budget they spend on their communication plans. How can I help also from my end to contribute in your cause in unifying the measurement in social media.

  5. Hi,
    I am an MA PR student at the University of Westminster and I am writing my dissertation about how social media has changed PR evaluation practices. Therefore, I would be happy to sign up to your mailing list. Thank you.

  6. Hi
    I am writing my DBA dissertation on “role of online PR in startups”, which a major part of it is considering social media strategy and measurement. Please add me to your mailing list.
    Regards,

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